Mike King photo 1

Mike King

Mike King
Founder and Ambassador of Key To Life


In a past life, Mike was one of NZ’s most well-known entertainers, but that role has changed dramatically since the conception of the radio show The Nutters Club back in 2009. The show evolved from Mike’s own experience of mental illness and addiction and has become a huge success with it now airing weekly on Newstalk ZB on a Sunday evening.

These days Mike is better known for his work as a prominent mental health educator and Ambassador for The Key to Life Charitable Trust, which aims to reverse the population trends of depression and suicide by effecting positive social change.

Mike’s uses an unorthodox approach when talking to youth and wider communities sharing his struggles with his inner critic and allowing people to recognise that everyone has problems and it is ok to ask for help.

Although suicide prevention is the big picture, Mike doesn’t actively discuss it choosing to concentrate on delivering a hopeful message and connecting people, services and resources within the community.

Mike’s work is invaluable to the Trust and his passion and dedication is unwavering. Whether it be mentoring young men and women on a one to one basis, or visiting schools, Mike is always delivering his message of hope in some way or another.